# Background & Narrative
### From Prediction Markets to AttentionFi:
Prediction markets were the first step toward financializing information. They allow speculation on the **probability of outcomes**** -** who wins an election, whether a law will pass, or if a team secures a victory. But they are bound to **binary resolution**: right or wrong, win or lose.
> **Trendle takes the next leap: AttentionFi**
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Instead of betting on outcomes, Trendle focuses on **attention itself**** -** the narratives, hype cycles, and sentiment waves that dominate culture and markets. Attention is measurable, dynamic, and often more valuable than the result it points to.
In this sense, **Trendle is a prediction market for attention**** -** a system where traders don’t speculate on who wins, but on where attention flows.
### The Attention–Price Feedback Loop:
History shows us that **attention drives markets**:
* More attention → more liquidity, more traders, rising prices.
* Less attention → drying liquidity, fading interest, collapsing prices.
This creates a **reinforcing loop**:
1. A story or event goes viral → attention spikes.
2. The spike attracts speculation and capital inflows.
3. The cycle sustains itself until attention fades.
Traditional finance only captures the *after-effect* of this loop in asset prices.
> **Trendle captures the loop itself making attention fluctuations investable.**
### Our Role in the Shift
Trendle isn’t just another trading app. We are building the foundation for **Attention Capital Markets (ACM) -** a new market layer where narratives themselves are tradable assets, sitting alongside DeFi, prediction markets, and fan economies.
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