Background & Narrative
From Prediction Markets to AttentionFi:
Prediction markets were the first step toward financializing information. They allow speculation on the probability of outcomes - who wins an election, whether a law will pass, or if a team secures a victory. But they are bound to binary resolution: right or wrong, win or lose.
Trendle takes the next leap: AttentionFi
Instead of betting on outcomes, Trendle focuses on attention itself - the narratives, hype cycles, and sentiment waves that dominate culture and markets. Attention is measurable, dynamic, and often more valuable than the result it points to.
In this sense, Trendle is a prediction market for attention - a system where traders don’t speculate on who wins, but on where attention flows.
The Attention–Price Feedback Loop:
History shows us that attention drives markets:
More attention → more liquidity, more traders, rising prices.
Less attention → drying liquidity, fading interest, collapsing prices.
This creates a reinforcing loop:
A story or event goes viral → attention spikes.
The spike attracts speculation and capital inflows.
The cycle sustains itself until attention fades.
Traditional finance only captures the after-effect of this loop in asset prices.
Trendle captures the loop itself making attention fluctuations investable.
Our Role in the Shift
Backed by Azuro, Trendle isn’t just another trading app. It is building the foundation for Attention Capital Markets (ACM) - a new market layer where narratives themselves are tradable assets, sitting alongside DeFi, prediction markets, and fan economies.
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