Intro

What is Trendle?

Trendle is a prediction market platform that transforms online attention into a new financial asset class.

It allows users to speculate not on outcomes, but on the rise and fall of hype, sentiment, and engagement around topics - from crypto narratives and sports teams to influencers and political events.

Trendle operates at the intersection of social and attention data analysis and decentralized liquidity infrastructure:

• Trendle (Markets, Liquidity & Execution Layer) Trendle runs the markets around Azuro’s index: pooled liquidity, position lifecycle, execution/settlement, fees, funding rate, and the liquidation engine, plus the full trader UX, dashboards, and APIs.

• Azuro Protocol (Attention Data & Index Provider) Azuro computes and publishes the attention index used by Trendle (the DoA/attention level for each tracked topic). The index aggregates public signals from platforms like X (Twitter), Reddit, YouTube (optionally Google) into a single tradable reference.

• Attention Indexes (The Tradable Assets) Markets trade around the Azuro index so users can treat attention like an asset: • Hedge on Hype - position against overvalued trends. • Early on Narratives - capture value at the start of attention surges. • Speculate on Sentiment Shifts - profit from backlash or fading hype.

Why does it matter?

In today’s world, attention is the most valuable yet most underpriced commodity. Narratives drive markets, social signals move billions, and entire industries rise or collapse on a single headline or viral tweet. Yet, attention itself has never been directly structured into a tradable market.

Prices in traditional assets only reflect outcomes (win/lose, profit/loss). Attention, however, operates on its own economy-trending topics, fan confidence, controversies, or bursts of virality.

Trendle bridges this gap by capturing, quantifying, and financializing attention in real time.

Key Value Proposition

• For traders: Gain exposure to attention indexes - a way to speculate on hype cycles, euphoria, or backlash, regardless of real-world results.

• For the ecosystem: Unlock a new layer of AttentionFi markets that sits alongside prediction markets, DeFi, and fan economies.

With Trendle, attention becomes investable, opening the door to a transparent, trustless marketplace where culture, narratives, and sentiment are as tradable as tokens themselves.